Paid ads
Google Ads for real estate leads
Search campaigns that reach people already looking for property.
Are Google Ads worth it for real estate?
Often yes, because Google reaches people actively searching for a project or location. These leads usually cost more than Meta leads but show stronger intent. Google works best when conversion tracking, landing pages and quick follow-up are all in place.
What’s included
- Keyword research by project, location and buyer intent
- Search and, where suitable, Performance Max campaigns
- Negative keywords that cut irrelevant searches
- Landing pages built for speed and with your RERA details
- Conversion tracking for forms, calls and WhatsApp clicks
- Leads connected to LeadGuru, with the source recorded
Who it’s for, and an example
- Projects with existing search demand in a known location
- Builders who want to capture searches for their project name
- Teams able to answer calls quickly during working hours
Where we usually start
We start with searches closest to a purchase, such as a project name or a property type in a specific locality. Broader keywords come later, once tracking shows which searches produce connected calls.
What does it cost?
One published figure for affordable housing search leads is ₹500–₹1,300, with ultra-luxury leads above ₹4,000. Your ad spend is paid to Google, separately from our fee.
Source: exchange4media on real estate marketing costs
Estimate your costWhat we won’t promise
- Small budgets can run out early in the day in competitive cities.
- We do not recommend Google for a 7-day trial unless search demand already exists.
FAQ
Common questions
Should I start with Meta or Google?
Google suits buyers already searching. Meta creates new demand at volume. With a small budget, choose one first: Google if people search for your location and property type, Meta if they do not yet know the project.
Can I see which keyword produced a lead?
Yes, where tracking allows it. We pass campaign details with each website lead, so your report can link spend to calls and site visits.
Do you bid on competitor project names?
Only after discussing it with you. It can work, but lead quality and cost vary, and your ads must stay accurate and must not suggest a link to the other project.
Test it for 7 days. Then decide.
One campaign, one project, one clear report.
₹8,000 fee + ad budget of at least ₹1,000 a day, paid from your own account.