Real estate marketing
Real estate marketing, measured up to the site visit
We plan campaigns around how property is actually sold: high-value decisions, long consideration, phone-led sales and strict advertising rules.
Who we work with
Builders and developers
Launches, sustenance campaigns and reporting by project, with leads routed to the right sales team.
See builder marketingBrokers and channel partners
A steady flow of enquiries for your localities, plus one list for ad and portal leads. Campaigns use only the project details and permissions you are allowed to advertise.
Plots and townships
Campaigns for investors and end users, with site visit planning and clear location information.
Luxury and NRI buyers
Smaller audiences, stronger creative and personal follow-up. Budgets need to be larger, because each lead costs more.
How much do real estate leads cost in India?
It depends on the platform, project type and city. Published ranges vary widely, so treat these as a starting point, not a quote.
| Channel | Published cost per lead | Source |
|---|---|---|
| Meta lead ads | ₹150–₹2,000, lowest for affordable and mid housing | Sell.do, 2026 |
| Google search, affordable housing | ₹500–₹1,300 | exchange4media |
| Google search, ultra-luxury | Above ₹4,000 | exchange4media |
These figures come from public agency, vendor and trade sources, not audited data. We will replace them with our own campaign data as it builds up.
Why good leads still fail
Campaign results depend on what happens after the lead arrives. We look at the full path and show you where it breaks.
- Is the first call happening quickly?
- Are the same buyers enquiring twice and reaching two salespeople?
- Do follow-ups happen after the first missed call?
- Which ad produced the people who visited the site?
RERA details on every project campaign
Section 11 of the RERA Act requires promoters to mention the registration number in project advertisements, and states add further rules. For example, UP RERA covers social and digital media, and MahaRERA sets display rules, including QR codes.
We check these details before ads go live. Your legal team remains responsible for final compliance.
Looking for Bangalore? See real estate marketing in Bangalore.
FAQ
Common questions
Which ad platform is best for real estate in India?
Google usually captures people actively searching, while Meta builds volume and reaches buyers earlier. Many projects use both once budgets allow. With a small budget, start with one and judge it on connected calls and site visits.
Is cost per lead the right number to judge?
It is only the starting point. A cheap lead nobody can reach costs more than a pricier lead who visits the site. Track cost per connected call, qualified lead and site visit too.
Do real estate ads need a RERA number?
Section 11 of the RERA Act requires promoters to mention the registration number in project advertisements. States add their own rules, and some cover social and digital media in detail. Maharashtra also requires QR codes. We check your state’s rules, but this is not legal advice.
Can you work with leads from 99acres, MagicBricks and Housing.com?
Yes. LeadGuru brings these portal leads into one place with your ad leads, so your team calls them from the same list.
How long is the real estate sales cycle?
It varies widely, and can take several months. That is why we report on early signals such as connected calls and site visits, and keep follow-up reminders running.
Test it for 7 days. Then decide.
One campaign, one project, one clear report.
₹8,000 fee + ad budget of at least ₹1,000 a day, paid from your own account.