Quick answer
For registered projects, Indian state RERA authorities generally expect the project's registration details to appear in ads and promotional material, and some, such as MahaRERA, have asked for QR codes. Rules differ by state and change, so check your state authority's latest guidelines and get legal advice.
Advertising a property in India is not like advertising a phone. The Real Estate (Regulation and Development) Act, 2016, and the rules of each state authority place obligations on promoters and agents about what an advertisement must show and what it must not claim. Getting this wrong can mean notices, penalties and rejected ads. This article is a practical marketing checklist, not legal advice. Confirm the details with your lawyer and your state RERA website.
The basic idea
RERA exists so that buyers can check what they are being sold. Advertisements are expected to be honest and to let people find the project’s registration. Several state authorities, including MahaRERA in Maharashtra and UP RERA in Uttar Pradesh, have issued guidelines on how registration details must be displayed in advertisements. Rules change, so always read the latest circular for your state.
A checklist for every ad and landing page
Show the registration details
- The RERA registration number of the project, clearly readable.
- The name of the regulatory authority or its website, where your state requires it.
- Where your state asks for it, a QR code that links to the project’s registration page. Maharashtra has required this on advertisements in recent years.
Put these on the creative itself and on the landing page footer. Do not hide them in tiny text.
Describe the project accurately
- Use the project’s registered name.
- State the configuration, carpet area and price range you can actually deliver.
- Mention the real possession date from the registration, not an optimistic one.
Be careful with claims
Avoid statements you cannot prove:
- “Guaranteed returns” or “assured appreciation”.
- “Best”, “number one” or “cheapest” without evidence.
- Amenities that are not in the approved plan.
- “Limited units left” when that is not true.
- Photos or renders that misrepresent the actual site or view. Label renders clearly as artist’s impressions.
Handle offers honestly
Discounts, schemes and “no GST” claims should match the actual terms. Add a short, readable terms line. Mismatched offers are one of the most common causes of complaints.
Platform rules also apply
Meta and Google have their own advertising policies, and property ads can be flagged for misleading claims, discrimination or sensitive targeting. Read the current policy pages before launching, and keep screenshots of approved ads in case you need to show them later.
Leads and privacy
When you collect a name and phone number, tell the buyer why and how you will use it. Keep consent for WhatsApp and calls, honour opt-outs, and store data securely. Our WhatsApp marketing guide covers permission for messaging.
Brokers and channel partners
If you are an agent, check that you are registered where your state requires it, and quote the project’s RERA number on ads for that project. Do not advertise a project you are not authorised to sell.
A simple pre-launch routine
- List the required elements for your state in one document.
- Check every creative, headline and landing page against it.
- Have the promoter or legal team approve the final versions.
- Keep a dated folder of approved ads.
- Review again whenever your state issues a new circular.
Where to read the rules
Go to your state’s RERA website and read the registration and advertising guidelines. As examples, news coverage of the MahaRERA display rules and the UP RERA advertisement guidelines give a feel for what authorities expect. Treat news articles as a pointer, and rely on the official notice for the exact wording.
How LeadXpert handles it
We check the registration details on project ads and landing pages against your state’s rules before a campaign goes live. If you are planning a launch, see the Facebook ads guide or start a 7-day trial.